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Janis Spindel, Founder of 2Love Today, Conducted a Survey of Online Dating

March 31, 2012

In a new study conducted by, members confess that the online dating industry won’t be putting all its eggs in one basket. A new scientific report uncovers that 2LoveToday and the online dating industry have room for growth and offer users some very real benefits that Matchmakers bring to the table.

Online dating is now a billion dollar industry and is one of the easiest and most effective ways for singles to meet their soul mates. In fact, one study reports that 1 in 5 relationships begin from online dating. Many websites claim that they can help you find your partner using sophisticated matching algorithms. 2LoveToday does not.

Janis Spindel, founder of Janis Spindel Serious Matchmaking conducted a survey amongst 7,500 single women in her private database. It concluded that women would rather rely on the expertise of a Matchmaker making expert suggestions, rather than solely on computer generated matching.

“The largest online dating sites spend millions of dollars each year developing sophisticated algorithms. However, users aren’t aware of the many pitfalls,” Spindel says.

“These online dating sites claim that they have an exclusive, yet secret formula or algorithm that can match users with a life partner. I am not disputing that fact. I am concluding that there are a group of online dating members who use 2LoveToday that actually prefer a real live Matchmaker to search on their behalf and come up with potential matches.”

“To date, there is no compelling evidence that proves that any online dating matching algorithm actually works,” Eli Finkel, Associate Professor of Social Psychology at Northwestern University observes. “If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do. In fact, our report concludes that it is unlikely that their algorithms can work, even in principle, given the limitations of the sorts of matching procedures that these sites use.”

2LoveToday Online Dating points out that although the computer generates matches, there is a factor the algorithms fail to address that algorithms can’t account for a persons real lifestyle, the ability to confront stressful circumstances and most importantly, chemistry.

2LoveToday markets their ability to offer online, smaller, more intimate upscale, and exclusive communities. “2LoveToday provides its members with an alternative substitute for a face-to-face interaction before members take it off line.” Spindel says, “Browsing through thousands of online profiles may overwhelm my members, or encourage them to treat their search results more like shopping, rather than finding a successful marriage minded partner. Because they want to find a successful marriage minded partner, they need my help to make their online dating experience successful.”

Dating Diva USA

Read this article from Huffington Post

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